During his much-hyped interview with Oprah Winfrey, disgraced cyclist Lance Armstrong described the moment that his key sponsor, Nike, ditched him as ‘a $75m day’. Recognising that he could no longer rely on the income from a variety of generous sponsors, he looked towards a more uncertain and less secure future. Yet following his confession of systematic doping, could a long list of potential law suits lead to his financial liabilities extending much further?
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